Jay Baer knows that one of the best ways to grow a business is for your customers to do it for you. In this episode of AQ’s Blog & Grill, Jay shares where to start when building your “word of mouth” strategy.

Alan sits down with Dani Bazely, Director of Marketing for Driverseat, as they discuss the innovative, award-winning business. The entrepreneurial opportunities that come from being a Driverseat franchisee are vast, as the business is scalable and has the potential to grow and expand in an ever-changing industry.

Jay Baer knows that one of the best ways to grow a business is for your customers to do it for you. In this episode of AQ’s Blog & Grill, Jay shares where to start when building your “word of mouth” strategy.

What is positioning? Is it actually still important in this day and age? The simple answer - Absolutely. But why? Find out as April Dunford highlights many of the key points found in her new book #ObviouslyAwesome

Alan and Michael chat about everything from Champion Leadership to the LEGO brand, the kindness rule to the Pelaton scandal that went down just before the holidays, and the underlying theme that ties all these things together - empathy.

Charlene Li and Alan Quarry discuss how culture is the true engine of an organization, and the importance of culture coming from the top down. They also discuss Charlene’s movement of creating disruptive leaders that will go out and create exponential change.

We, as product consumers, devour tons of content every single day, and influencers in the social media realm have become a part of daily life. But in the world of B2B, influencers are a fairly new trend.

Listen along as Guy shares about pursuing joy, not happiness, and building a meaningful life. Push your comfort zones and get ready for a wild - and wise - ride from the world’s Tech Marketing Guru, Guy Kawasaki. 

April finds that most start-ups struggle with their positioning statements. They either follow the fill-in-the-blank, Frankenstein-style model, or they don’t create one at all. To help, April breaks down the top four types of positioning statements and shares a new way for crafting them. 

Live video is the game-changer. Live video allows us to scale relationships and build trust. But it’s more than hitting a button and chatting away. You still need to have a strategy. Brian provides us with his 5 keys to a successful live video stream.

Alan and Joe break down many aspects of a stellar content marketing strategy, debate the future of content marketing, and Joe shares his inspirations for writing Content Inc. By the way, since you’ve been reading this, another 1,000+ blogs have been launched on the internet. How will you stand out among them?

Yes, the digital age is transforming the landscape of public relations, but that doesn’t mean any Joe Blow off the street can get your word out like a PR expert can. A self-proclaimed “news junkie and political wonk”, Melissa joins us to discuss the importance of public relations and why every brand needs to have a strategy. 

Michael Brenner joins Alan to share some of the expertise the reader will find in “The Content Formula” and to talk about what adventures are next. Alan and Michael discuss why “marketing has a marketing problem” and what we need to do to fix it. 

The founder of Omnivision Entertainment and My Damn Channel joins Alan to discuss the past, present and future of branded content. With a history working at MTV, VH1 and then taking an entrepreneurial route in media, Rob’s true passion lies in providing talented entertainers with the right platform to achieve success.

Scott Stratten of Unmarketing, the Unpodcast and Unselling speaks with Alan about the evolution of the sales funnel and how everything before and after the sale, IS the sale. Scott talks about when and where to use marketing automation, and how you should make sure your business is strong before exploring new technologies and digital strategies.

Andrew talks about his journey from being a student at Wilfrid Laurier University to being the CEO of his own advertising company. He discusses the differences of working with a small creative agency or a large network, and how The & Partnership fills both roles. 

Artist entrepreneur, Jennifer Gough, returns to AQ’s Blog & Grill to share her recent experiences creating and growing her art business. This year Jen has been featured in Forbes, has had a show in New York, and has pushed her own boundaries by trying new mediums of art. 

Integrated marketing guru, Bob Lauterborn, chats with Alan about what integrated marketing communications really is: a thinking process. He believes the four P's of marketing are a flawed premise and can be detrimental to your business today. Alan and Bob also discuss the UBP - the Unique Buying Proposition and how it's replaced the Unique Selling Proposition.