EPISODES

 
Marketing, Branding AQ Marketing, Branding AQ

Boston University Professor Edward Boches

With over 35 years in the advertising world, thought leader Edward Boches joins Alan Quarry on AQ’s Blog & Grill to discuss the evolution of advertising. Edward discusses how to earn attention as a brand, how the advertising landscape has changed dramatically over the years, and what you can do as an ad agency to avoid falling behind.

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Marketing, Branding AQ Marketing, Branding AQ

Marketing Strategist Tony Zambito

Tony Zambito discusses his journey into the study of buyer personas, and how businesses can understand their buyers on a deeper level. He touches on content marketing and marketing automation, and advises marketers to think about multiple buying scenarios when strategizing the buyer experience, as it is not one size fits all.

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Mitch Joel

Journalist, publicist and marketing genius, Mitch Joel, talks about being a marketer's marketer and how his focus is on teaching marketers how to market, not just advertise. Mitch talks about starting his digital marketing agency, Twist Image, and discusses the tough task of creating content that is not interruption based.

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MarketingProf’s Ann Handley

Ann Handley, chief content officer at MarketingProfs, speaks about how storytelling needs to be at the heart of an organization's content marketing, where MarketingProfs finds its content inspiration, and where businesses can find inspiration for their own content. 

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