She’s the CEO of Sprint.ly, a marketing mentor and angel investor who started her hurricane of entrepreneurial activities by studying engineering. In this episode of AQ’s Blog & Grill, April Dunford shares her experience from engineer to marketing greatness.
April finds that most start-ups struggle with their positioning statements. They either follow the fill-in-the-blank, Frankenstein-style model, or they don’t create one at all. To help, April breaks down the top four types of positioning statements and shares a new way for crafting them.
Alan and April discuss marketing strategy vs. tactics, creating the right metrics and shifting your mindset from selling to helping your customer buy. Becoming a “stay-up” isn’t an easy road, so April provides her top three marketing strategies start-ups should follow to find success.
“In theory, everything is possible,” April says. “But I live in practice, and the road to theory has been washed out”.
About Our Guest
April Dunford studied engineering at the University of Waterloo but happens to be a B2B marketing guru. She has a history of helping to bring start-ups to success and assisting large corporations to launch new products. April is currently the CEO of Sprint.ly, an agile project management tool, and the founder of Rocket Launch Marketing.