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Ann Handley on Pathological Empathy | Uberflip's CONEX17

Uberflip kicked it up a few notches for their second annual content based conference. New speakers, new venue and a brand new name - Content Experience 2017!

 

After her talk, Ann Handley joined us backstage to give us a summary. She chats pathological empathy in marketing, where your richest source of information is and explains the three S's - Squad, Story and Speed.

 

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