Guy Kawasaki, master of business, marketing and branding, speaks with Alan Quarry on AQ’s Blog & Grill about his new book, The Art of the Start 2.0. Guy explains why entrepreneurs don't need business plans anymore and shouldn’t rely on venture capital.
He talks about simplicity, passion and the changing landscape of being an entrepreneur. Guy also shares his opinions of Steve Jobs, Steve Wozniak and Elon Musk, and reveals the things he would like to be remembered for.
About Our Guest
Guy Kawasaki is best known for his previous roles as chief evangelist at Apple and advisor to the Motorola business unit of Google. He is author of the bestselling books The Art of the Start 2.0, The Art of Social Media, Enchantment, and ten other highly successful business books. Guy is currently chief evangelist of Canva, an online graphic design platform making design simple for everyone.