Scott Stratten of Unmarketing, the Unpodcast and Unselling speaks with Alan about the evolution of the sales funnel and how everything before and after the sale, IS the sale. Scott and Alan discuss what really makes a brand, which brands do a great job of creating a
community, and the importance of building that community before something goes wrong. Scott talks about when and where to use marketing automation, and how you should make sure your business is strong before exploring new technologies and digital strategies.
About Our Guest
Scott Stratten is the President of UnMarketing and an expert in viral, social and authentic marketing. He has been ranked one of the top social media influencers in the world by Forbes, and has written four bestselling business books including UnSelling: The New Customer Experience and UnMarketing: Stop Marketing, Start Engaging.