Glen Drummond, chief innovation officer at Quarry Integrated Communications, chats with Alan about disruptive business models and what it takes for new businesses to succeed. He discusses why customers may stop spending money with certain brands and how
to overcome that by paying attention to customer feedback. Glen talks about the importance of focus and how businesses need to create experiences that help buyers meet their goals.
About Our Guest
Glen Drummond serves as partner and chief innovation officer at Quarry Integrated Communications. He specializes in supporting innovative people within large organizations, who are leading the journey from product-centric to customer-centric business models. Glen also teaches a fourth-year course in marketing in Wilfrid Laurier University and Digital Experience Innovation at the University of Waterloo Stratford Campus.