Glen Drummond, CIO at Quarry Integrated Communications, discusses the new Curve Jump offer at Quarry and how organizations can "jump the innovation curve" to handle disruption in their industries. Glen talks about using market segmentation, customer insight and marketing personas as powerful tools to help organizations ‘jump the curve’, and provides examples of large organizations that have done so.
The future is pushing businesses in new directions, Glen says, and companies can't rely on old formulas to see consistent growth and avoid disruption. Technology is changing the buyer journey and the way companies communicate with customers. To learn more about the "Curve Jump" offer, visit quarry.com/about.
About Our Guest
Glen Drummond serves as partner and chief innovation officer at Quarry Integrated Communications. He specialize in supporting innovative people within large organizations, who are leading the journey from product-centric to customer-centric business models. Glen also teaches a fourth-year course in marketing in Wilfrid Laurier University and Digital Experience Innovation at the University of Waterloo Stratford Campus.