Jay Baer, New York Times bestselling author of Youtility, speaks with Alan about businesses being useful to their customers and clients, not simply being promotional.
Baer says when businesses are much more customer centric, they can be proactive about creating marketing efforts that customers will be excited about. He points out consumers have all the power so businesses need to change from a hunting strategy to a farming strategy.
About Our Guest
Jay Baer is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep customers through intersecting technology, social media, and customer service. Jay is also a keynote speaker and the New York Times bestselling author of four books including Youtility and The Now Revolution.