Michael Litt, founder of software company VidYard, speaks about starting out as a kid entrepreneur selling fireworks and on holding up to five jobs while in university. He speaks about what he learned about software and processes from BlackBerry, the innovative tool Vidyard has created, and how it interacts with marketing automation tools like Marketo and Eloqua to allow users to gain greater insight into their
video marketing campaigns. This data can then be used by customer relationship management tools, like SalesForce. He also talks about his role as as a tech start up CEO, influences like Larry Smith and Paul Graham from Y-Combinator, his experience at Y-Combinator and at the University of Waterloo where he studied systems engineering.
About Our Guest
Michael Litt is the founder and CEO of Vidyard, a software company headquartered in Kitchener, Ontario that creates software to host and analyze video performance. Michael, who the press has called the Mark Zuckerberg of Canada, has won numerous awards including the Top 30 under 30 in Marketing Magazine and Entrepreneur of the Year by Ernst & Young.