How can you use big data and marketing automation with systems like HubSpot, Marketo and Eloqua to find success in your inbound marketing strategy? What about the opportunities marketing automation brings to businesses and entrepreneurs? Marketer Richard Hill speaks with Alan Quarry on AQ's Blog & Grill about learning to leverage both sides within your business marketing strategy, and how modern day marketing is part art, part science.
Richard and Alan discuss how traditional marketing and the Unique Selling Proposition is dead, and their transformation into the New BUYING Proposition. Richard also discusses social media marketing, inbound marketing strategies, responsive web design, and why brands are embracing responsive email design as the next natural step in email marketing.
About Our Guest
Richard Hill is a senior marketing executive at Quarry Integrated Communications with a passion for demand generation and modern marketing. His background includes 15+ years experience of working both client and agency side, constantly learning about and leveraging new technologies to improve marketing effectiveness, seeking alignment at the intersection of sales and marketing, and always passionately putting the customer first.