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Marketing Personas, Automation & Customer Experience | Quarry CIO Glen Drummond

What are market segmentation and marketing personas and how do they help entrepreneurs and businesses? What kinds of strategies can brands put in place to utilize personas as part of their inbound marketing and marketing automation plans?

Big data, people watching computers watching people, marketing automation... What does the future hold and what are the dangers to marketers in these systems? 

The customer experience and the customer buying journey are rapidly changing with the advent of inbound marketing and marketing automation. Marketer Glen Drummond of Quarry Integrated Communications speaks with Alan Quarry on AQ's Blog & Grill about what you need to know to be successful as a marketer in this ever changing landscape.

About Our Guest

Glen Drummond serves as partner and chief innovation officer at Quarry Integrated Communications. He specialize in supporting innovative people within large organizations, who are leading the journey from product-centric to customer-centric business models. Glen also teaches a fourth-year course in marketing at Wilfrid Laurier University and Digital Experience Innovation at the University of Waterloo Stratford Campus.