Ann Handley, chief content officer at MarketingProfs, speaks about how storytelling needs to be at the heart of an organization's content marketing, where MarketingProfs finds its content inspiration, and where businesses can find inspiration for their own content.
She and Alan discuss how video will be the next big thing in content marketing, stating all businesses will be able to use tools like Vine, Instagram and YouTube to create useful and engaging video content. She also relates her own story, about her journey from being the voice of Jack in the Box to her current role.
About Our Guest
Ann Handley is the chief content officer at MarketingProfs, a one stop source for online marketing resources, training, strategies, articles, online seminars and more. Ann is a columnist for Entrepreneur magazine, a keynote speaker and a LinkedIn Influencer. She is also the author of the Wall Street Journal bestseller Everybody Writes and co-author of the best-selling book on content marketing, Content Rules.